Bottom 100

 Agency / HostHavas

The Bottom 100 was launched to give a face and voice to the people at the other end of the World’s Rich List. It is all too easy to think of “the bottom billion” in the abstract – but we hope that shining a light on even a tiny fraction of the world’s poor will put a human face on the suffering and crushing inequality endured by so many.

My role in this campaign was the design of the microsite that housed these stories. Its main function was to share and spread the voices of the people at the other end of the World's Rich List. It also acted as a platform to take action and help donate towards preventing conflict and promoting sustainable security.