Palau Pledge

 Agency / HostHavas

Palau is the worlds 13th smallest nation. With tourists outnumbering the population by eight to one, there is a huge danger of Palau's immaculate environment succumbing to ecological disaster. With the aim of stopping ecological damage caused by massive tourist numbers a new visa entry stamp was created for Palau. Visitors to the island-country must have an environmental pledge stamped in their passports upon arrival, which they must sign before an immigration officer, stating their formal promise to act in an environmentally responsible way on the island.

My role in this campaign was to design the microsite that worked alongside an array of digital and print advertising, the site housed information about the Palau Pledge. The site also acted as platform for people not traveling to Palau to sign the pledge and share this content.